3 Keys to Caring for the Big Spenders
For decades, Baby Boomers have proven to be powerful consumers and will continue to be the wealthiest generation for many years to come. Living an average of 10 years longer than the preceding generation while suffering from more chronic conditions that require medical oversight, Boomers’ demand for healthcare services is burgeoning. To capitalize on the trend, healthcare organizations should understand three keys to caring for the Boomer demographic.